Elizabeth Turunen

Art Director/Founder based in Green Bay, WI

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Available Now Accepting new clients

Email beth@gogravitate.com

Phone 920-655-1464

Great to meet you!

For the past 14 years I have been working as a Graphic Designer in many areas of design including packaging, brand development, textiles, surface design, greeting cards/stationary, television, photoshoot direction, marketing, trade show development and promotional materials. I have proven success on billion-dollar brands creating and implementing design and marketing strategies to increase revenues. Working with several large corporations has really given me an edge on retail and branding.

Over the years I have taken pride in building many long term client relationships, measuring my success on their success. I am a laid back, independent brand design consultancy, that works hard to meet the needs of my clients leaving a big smile on their face. From my home in Green Bay, Wisconsin, I work for brands around the country, from the big to the small and local.

I help my clients create and grow their brands through incisive strategic thinking and distinctive, engaging design solutions. The projects may vary in size and scope but my principles, and how I apply them, remain constant.

What drives my thinking and enthusiasm on every project is a passion for making a positive difference to a brand’s success. Understanding my clients’ businesses and getting under the skin of consumers always provide me with the greatest insight into how a brand should communicate in a uniquely differentiated and impactful.

Please check out some of my sample work:

Pleased watch for my prints with Purplethum at various shows such as Blueprint and Printsource for surface design collections. Please contact me today to set up a brief call to see how can help your business grow.


My background includes:

New Brand Creation/Updating Old Brands
Photoshoot Coordination
Package Design – Over 2000 consumable goods.
Consumable Goods – Research, brand development, style guide creation and packaging.
Greeting Cards
In-Store Signage & Trade show
Seasonal Trend Guide Development
Styleguide Creation
Textile Design
Television Graphic Creation

My work can be seen in some of the following stores: Walmart, Target, CVS, Grocery Chains, Shopko and Walgreens (to name a few!).
Some of my work includes Huggies, Kleenex, several private labels, Hallmark and Kraft.

Please check out my LinkedIn profile at:
Please feel free to email me: beth@gogravitate.com


Quality Choice
Several Large Private Labels


Adobe Creative Suite CC


Gravitate Design LLC.

Founder, Creative Director

Green Bay, WI · 3.1.14 – Present

Owner, Founder of Gravitate Design LLC.
Specialities include:
* Corporate & Product Strategy
* Work Process Development & Improvement
* Heavy Project Load Management & Leadership
* Brand Creation
* Vendor Relationship Management Including Production
* Print Production & Press Run Coordination
* Photoshoot Coordination
* Market Research & Training
* Package Design
* Consumable Goods
* Greeting Card Development
* Print Design
* Visual Communication Development
* Seasonal Trend Guide Development
* Styleguide Creation
* Textile Design
* Website Graphics Experience
* Tradeshows
* Promotional Materials
* Television Graphic Creation

Shopko Corporate

Package and Creative Design Lead

Green Bay, WI · 2012 – 2014

Package & Creative Design Lead – Home Private Brand
-Design, develop, execute and manage all of Shopko store private brand packaging, including project management with over 65 vendors, teammate mentoring including training, project review, development, process and instruction.
-Maintain over 65 vendor relationships and deadlines under heavy work loads, working to improve work development and ensuring project completion with accuracy and satisfaction.
-Work collaboratively with merchant team, photography, and Private Brand team to design and execute package design for over 1200 private label Shopko products.
-Responsible in providing mentorship, guidance, instruction and training to design teammates.
-Design, develop and execute package design for Shopko Brand’s through project management.

Shopko Corporate

Creative Designer

Green Bay, WI · 2009 – 2014

Creative Designer – Home Private Brand
Designed, developed and managed private brand and seasonal products for Shopko Home Area including textile design, packaging, planning & execution.
- Designed, developed & presented Seasonal visions, including trend direction and seasonal color palettes to merchant team.
- Created original designs for children’s bedding, beach towels, melamine & seasonal programs.
- Developed and implemented original designs for various private label products increasing sales.
- Evaluated and ensured that domestic and abroad samples/specifications were design and color accurate, providing feedback, design direction, and electronic files to ensure perfected results.
- Developed trend accurate design, color and vision packets through extensive market research.

Kimberly-Clark Corporation

Senior Graphic Designer

Neenah, WI · 2007 – 2009

Senior Graphic Designer
Conceptualized, designed, developed and managed packaging graphics for brand name products such as Huggies, Kleenex Facial Tissue, Viva Towel, and Pull-Ups including corporate brands and class customers customized graphics for Target, Wal-Mart, Sam’s Club, CVS Pharmacy, Costco and Kroger.
- Implemented Mass Transit operating system with key vendors and clients, eliminating cost and more time efficient file transfers.
- Earned design award for Store N Style Huggies diaper box graphics in Graphic Design USA magazine in 2007 and 2008.
- Selected to lead team of 9 in development of the Global Marketing Handbook for all global employees. Project completed under tight deadline and resulted in significant cost reduction and corporate recognition.
- Created back-to-school graphics for Target and Wal-Mart, resulting in an increase in Wal-Mart’s original choice of 3 designs in the past to 5, increasing sales and revenue for Kleenex.

Meijer Inc, Corporation

Graphic Designer

Grand Rapids, MI · 2005 – 2005

Graphic Designer
Produced graphics for prototypes and signage for over one hundred and sixty-five stores increasing revenue and customer satisfaction.
- Lead and managed entire Meijer store for Christmas 2005, including marketing theme, development of graphics, and photo shoot coordination. Completed multi-million dollar project on schedule under budget and efficiently.
- Developed improved workflow procedures working closely with vendors, coordinating signage setup and quantities to all stores resulting in more efficiency, reduction in cost and time savings.
- Produced new prototypes for the long-term interior for the chain with Visual Merchandise team resulting in a new improved look of the chain, increased departmental efficiency and customer satisfaction.
-Created and implemented innovative new approach to photo shoot at Meijer, presenting more realistic, interactive poses that improved customer satisfaction.

Impact Marketing & Design Inc.

Creative Consultant/Graphic Designer

Grand Rapids, MI · 2004 – 2006

Creative Consultant / Graphic Designer
Developed marketing strategies, materials and graphic design solutions for new companies.
- Maintained and organized budget, print, and inventory between vendor, customer and business.
- Purchased and developed new apparel solutions for companies and trade show events.

Design Design Inc.

Graphic Designer

Grand Rapids, MI · 2003 – 2004

Graphic Designer / Stationary Design of over 300 Cards. Includes all press/print runs.


University of Lapland


Rovaniemi, Finland · 2002 – 2002

Finlandia University

Bachelor Degree

Hancock, MI · 1997 – 2002